Why Is Website Design Such An Important Part To A Campaign

Regardless of your type of business, having a good website design is paramount. It can help to build greater brand awareness and ultimately create a good first impression that will be of great value to your business for years to come. Below, we’re taking a closer look at why you need to pay close attention to your web design!


Create A Good First Impressions

We may be in a new decade, but a good first impression still matters – and it doesn’t stop in the marketing world. In short, when a user visits your website, it will provide them with a first impression of your business. In fact, within a matter of seconds users will judge your website and decide whether or not your business, service or offering appeals to them. As a result, you need to make sure that your web design is on point, accurately representing your brand and the products and/or service that you offer.

Boost Your SEO Strategy

In addition to the content that is published on your website, there are a number of design elements that can directly impact your search engine optimisation campaign. Essentially if your website is difficult to navigate and browse, you may be loosing clientele rather that gaining it. Page speed is just one element of your overall web design that you need to keep in mind as it’s one of the most essential factors Google utilises to determine a site’s rankings. A fast loading website will encourage users to revisit the same site, whilst one that takes too long to load won’t.

Build Trust With Your Target Audience

A website that looks good means good, so by having a well-designed web site, you can be confident that you are building trust among your target audience. For even quicker results, make sure that your websites content is up to scratch and is updated as and when it is needs to be such as when you update the products on your website. By doing so, you can make sure that when someone visits your site, they’ll stay on there!

Compete With Your Competitors

Web design plays a crucial role in any campaign whether you’re promoting a new product on social media, setting up a paid search campaign or hosting a sale on your site. As a result, you need to keep in mind what your competitors are doing, what’s working well for them and their strengths and weaknesses. This will help you to fill in the gaps and stand out amongst your closest competitors. From a users perspective, an up to date, vibrant website is much more appealing than one that features little to no content or imagery.

Create Consistency

If you are looking to draw in new leads, you need to first build up your brand. By ensuring that your website creates a good first impression, you can create an element of consistency within your brand. From a design perspective, any icons, imagery, videos or any other design-related aspects of your site or social media channels will become your “brand”, so you want to make sure these are used in the same way.

Responsive Design

There are a number of different ways to create a good first impression with your website, but having a responsive web design really is the make or break of your business. This is especially true with the recent growth in mobile devices. Now, ensuring that your website is accessible across a range of devices is key to any marketing strategy including desktop computers, tablets and smartphones.

Have A Strong CTA

In order to make sure that your website converts, you need to make sure it features strong CTA’s throughout the content, imagery and buttons. This will help to guide users to convert or proceed to the next step. Whilst your CTAs need to fit into your design, you also need to find a way to make them stand out so that the user is automatically drawn to them. For example if your web designs colour scheme is monochrome with limited colour, a yellow CTA button could be the perfect option.

Web design plays an important role across all elements of your digital marketing campaign. Whether you are creating a social media advertisement to promote your products, a paid search campaign to get your brand in front of a bigger audience or are redesigning your website for a fresh start, take these tips into consideration!

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