Proper Website Promotion in 2017 [Infographic]

eferIf you’ve been active online for the previous decade, then you’ve definitely noticed the increasing difficulty that sites have in ranking in the search engines. Of course, this doesn’t ring true for ALL websites; the latter are the ones that have consistently kept pace with the changing search algorithms.

Gone are the days when it only took having quality content to rank quickly and with little promotion; now, although the content is still king, you need to either research ranking methods constantly or retain the services of an SEO company – of which there are many. Ranking guidelines for the search marketer:

  • Creation of an engaging website that has mobile responsiveness
  • SEO (search engine optimization) techniques using Google Webmaster Tools
  • Social Media marketing is essential
  • Content Creation – blog posts that attract and sustain attention

With more than 12 billion web searches conducted in America every single month, the above should serve as your guideline on how to rise above the competition – each one must be included in your website promotion plan.

For Starters: Engaging Website Design

Not only should your website be attractive and easy to navigate on a desktop computer; it’s actually even more important for it to be optimized for your mobile device. More people are using mobile to access websites than ever before, and Google has factored this heavily into their search algorithm.

Mobile responsiveness is crucial. This means that the underlying code of your site should alter the appearance of the web page to fit the screen on which it’s being viewed, without losing content or cutting off images. After all, 80% of consumer use their tablets and phones to shop, and general global mobile traffic eats up 15% of all internet traffic – hundreds of millions of people use smartphones to access the web.

You can build a website yourself; however, if you’re not a programmer and want certain unique amendments not offered in the generic website templates sold online, then a design company might be your best bet.

Search Engine Optimization

It’s time to tank some long-held beliefs about how web pages rank. Flooding your site with keywords and exact-match keywords don’t work any longer. What’s more, they can adversely affect your site. Google’s Hummingbird update effectively sent the message that the tech giant wants more naturally-written pages, where the emphasis is on providing value to the reader and not trying to rank artificially.

Do not buy links any longer – Google’s Penguin update shot down the effectiveness of this tactic. Instead, opt for a natural link profile, which means that links are earned because your content is good. You can even approach different websites and offer to guest post for them – this still works quite well.

Social Media Marketing

Social media marketing has two outstanding benefits. In addition to being considered by the search engines, they allow you to create robust streams of traffic independently of Google search.

Let’s say, for example, you have a big following on Facebook, YouTube or Instagram. Since these are some of the highest-ranked websites around – they draw hundreds of millions of people each month, who bypass Google Search and go directly to the page – you don’t need SEO at all for them.

Since Google has internalized their Pagerank factor, and the general public can no longer see it, you can use Alexa to gauge social media popularity at a glance. This ranking factor shows – roughly – the popularity of a website.

Blog Posting

We all know blog posting is one of the most popular promotion strategies in 2017. Adding a blog to your business website or guest posting to other blogs, not only is it an intuitive move, but also a strategy that will give benefits in the long run. In the infographic below we shared the top things you should do after you have written a blog post on your website.


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