Marketing

5 Must-have Marketing Channels to Plan Before Starting a New E-commerce Business

5 Must-have Marketing Channels to Plan Before Starting a New E-commerce Business

Let’s explore these 5 marketing channels that should be considered before you start a new e-commerce business: social media marketing, a website, email marketing, work with influencers, and other partnerships. Founding a new e-commerce business may be a challenging and effort-consuming task. How do you build a customer base? WhatRead More

The Beginner’s Guide to Paid Search

The Beginner’s Guide to Paid Search

Paid advertisements are now becoming more popular as a marketing strategy. The pay per click or PPC Marketing makes it easier for some businesses to be more visible online. While it comes with a cost, some businesses are willing to pay for it to exchange for a higher conversion rate.Read More

Why You Need to Migrate to Digital Marketing

Why You Need to Migrate to Digital Marketing

Marketing involves the activities or mechanisms put in place to get customers or prospective customers to subscribe to a service or buy a product from your company. This activity, though relatively expensive, is crucial to the growth and success of every business. It enables your business to reach out toRead More

Top Five Tools for Startups

Top Five Tools for Startups

The world now revolves around the internet and digital marketing. Such a busy scenario requires the perfect SEOs and tech boosters or applications to run a web page properly. No business is beyond the realm of the digital world. Start-ups Should Use Plagiarism Detectors, Along with Other Tool for HighRead More

Let Web Design Drive Your Marketing Strategy

Let Web Design Drive Your Marketing Strategy

Most of the non-performing websites are owned by small businesses. Many of these owners do not know either good design or its value in the business. They do not even know what they want from the website and therefore would take anything that looks like a website even when itRead More

3 Tips For Writing Great Online Ads For Your Small Business

3 Tips For Writing Great Online Ads For Your Small Business

Whether your business is a well-established small business or a small business that you’re just now trying to get off the ground, creating online ads that you run to bring more visitors and buyers to your website can really help give your business a marked boost. However, simply having theRead More

What Is Email Validation and Why It Matters

What Is Email Validation and Why It Matters

Email validation is a process that confirms two things about the email addresses collected by a business: Whether they exist or if they are genuine Whether they belong to those who submitted them In this world of the internet, every business has to have an online presence. And emails areRead More

Ideas for Business Marketers to Get More Views on Instagram

Ideas for Business Marketers to Get More Views on Instagram

When you are on Instagram for marketing, the number of views you have for your short videos is your status symbol. If you managed to get many likes, it is a clear-cut signal that you are being watched and admired, which naturally attracts more and the numbers will keep onRead More

Common Mistakes People Make When Setting Up Their Website

Common Mistakes People Make When Setting Up Their Website

For most entrepreneurs, a website is what makes their business legitimate. In fact, most plan not to open a physical storefront; rather, they choose to keep all their transactions online. Even with a physical store, a huge percentage of your potential customers would engage with your online setup before theyRead More

Are You Making Any of These 7 Fatal Email Marketing Mistakes?

Are You Making Any of These 7 Fatal Email Marketing Mistakes?

Some mistakes in life are relatively harmless. For example, neglecting to pick up cat food on the way home from work might earn you the ire of your hungry cat, but it’s unlikely to materially damage your existence (provided, of course, that you apologize and race back to the storeRead More