Marketing

Common Mistakes People Make When Setting Up Their Website

Common Mistakes People Make When Setting Up Their Website

For most entrepreneurs, a website is what makes their business legitimate. In fact, most plan not to open a physical storefront; rather, they choose to keep all their transactions online. Even with a physical store, a huge percentage of your potential customers would engage with your online setup before theyRead More

Are You Making Any of These 7 Fatal Email Marketing Mistakes?

Are You Making Any of These 7 Fatal Email Marketing Mistakes?

Some mistakes in life are relatively harmless. For example, neglecting to pick up cat food on the way home from work might earn you the ire of your hungry cat, but it’s unlikely to materially damage your existence (provided, of course, that you apologize and race back to the storeRead More

What KPIs Are Important for Tracking Social Media Marketing?

What KPIs Are Important for Tracking Social Media Marketing?

Social media is an online platform that facilitates interaction among people around the world. It is perhaps most people’s favorite interaction platform. I’m sure by now you have seen memes and videos of people sited around the dinner table but everyone is busy on their phones and in some cases,Read More

5 Ways to Maximize Your Website’s Value

5 Ways to Maximize Your Website’s Value

Your website has a greater potential value if you are willing to tap into it. With a plethora of other sites out there, it may seem a bit intimidating if you’re unsure where to start. Relax; there are simple steps you can take to make your website stand out aboveRead More

The Evolution of Internet Marketing Trends in Recent Times

The Evolution of Internet Marketing Trends in Recent Times

Whether it’s the creativity or the banking of finances in creating a buzz with advertisements and publicities, the marketing trends have evolved hugely in recent times. The technical advancements play a vital role in making the marketing trends eye-catching and effective to the concerned audience through various platforms. And whenRead More

Master Your Marketing in 6 Simple Steps

Master Your Marketing in 6 Simple Steps

While sales processes are intuitive and straightforward, marketing is complex and layered. While sales activities can be effortlessly measured, marketing activities can’t be easily measured, despite marketing being an integral part of all the sales process. Notwithstanding the limitations associated with marketing, the fact remains, there’s no substitute to marketing.Read More

Why Your Business Needs Custom Banners

Why Your Business Needs Custom Banners

Most of the businesses seem to be over-relying on internet marketing to advertise. Despite its popularity, the traditional way of using printed banners remains to be one of the most effective tools for advertising. In as much as the use of internet in promoting your business is essential, the oldRead More

Steps on How to do a Successful Online Promotion

Steps on How to do a Successful Online Promotion

Promotion is one of the best ways to get good sale revenue, but most of the brands don’t know how to do a successful sale. In fact, promoting your brand online is super easy when you know what to do and how to do it. When you want to engageRead More

Which WordPress Plugins You Should Avoid

Which WordPress Plugins You Should Avoid

Most posts that contain keywords “plugins” and “WordPress”, usually revolve around lists of plugins you should incorporate into your website. After all, plugins are the reason why people go to WP as a CMS of their choice in the first place, right? Now, while this statement may have some truthRead More

How to Build Your Brand through Instagram – Strategies in 2018

How to Build Your Brand through Instagram – Strategies in 2018

Instagram – the one platform on social media you do not want to be without. It is actually more influential than people may think, as it remains the number one place where people can share and know new experiences, places, and products. Why Instagram? Setting itself among the top growingRead More