Let’s explore these 5 marketing channels that should be considered before you start a new e-commerce business: social media marketing, a website, email marketing, work with influencers, and other partnerships. Founding a new e-commerce business may be a challenging and effort-consuming task. How do you build a customer base? WhatRead More
Search engine optimization (SEO) continues to become an increasingly important marketing channel for companies that want to improve their digital presence. In step with this, there are also more and more SEO companies on the market, which means that it can sometimes be difficult to choose a supplier when buying SEO. To facilitate this, weRead More
Many businesses rely on Google Ads to sell products and services. With Facebook, Google is the biggest online ad network globally, comprising search, display, and video ads. It is also one of the most sophisticated, and if configured correctly, its artificial intelligence (AI) will put your ads in front of theRead More
Paid advertisements are now becoming more popular as a marketing strategy. The pay per click or PPC Marketing makes it easier for some businesses to be more visible online. While it comes with a cost, some businesses are willing to pay for it to exchange for a higher conversion rate.Read More
It’s common to hear about the idea of content being king in search engine optimization. What does it even mean? Why is content more important than any other online strategy? The truth is that while Google has plenty of rules in ranking websites, the quality of content remains the priority.Read More
The world is run by giant social media platforms. Blogging is dead, and you will make your name by producing 20 second Tik Tok videos. Having your own website makes about as much sense as owning a saddle when everyone is driving (electric) cars. It’s 2020! The future is here!Read More
Anonymous surfing, data protection, and data security are crucial. When we navigate on the internet, we leave a huge amount of personal data. In other words, we leave a unique virtual fingerprint. Even though GDPR is supposed to protect your rights, providers can clearly trace the link that leads toRead More
With more people working from home, shopping online, or just spending time surfing the web as a result of COVID-19, identity theft scams and cyber attacks are on the rise. This doesn’t mean that you can’t order your groceries, take a course, pay your bills, or even just play gamesRead More
Marketing involves the activities or mechanisms put in place to get customers or prospective customers to subscribe to a service or buy a product from your company. This activity, though relatively expensive, is crucial to the growth and success of every business. It enables your business to reach out toRead More
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