While sales processes are intuitive and straightforward, marketing is complex and layered. While sales activities can be effortlessly measured, marketing activities can’t be easily measured, despite marketing being an integral part of all the sales process. Notwithstanding the limitations associated with marketing, the fact remains, there’s no substitute to marketing.Read More
Most of the businesses seem to be over-relying on internet marketing to advertise. Despite its popularity, the traditional way of using printed banners remains to be one of the most effective tools for advertising. In as much as the use of internet in promoting your business is essential, the oldRead More
Promotion is one of the best ways to get good sale revenue, but most of the brands don’t know how to do a successful sale. In fact, promoting your brand online is super easy when you know what to do and how to do it. When you want to engageRead More
Most posts that contain keywords “plugins” and “WordPress”, usually revolve around lists of plugins you should incorporate into your website. After all, plugins are the reason why people go to WP as a CMS of their choice in the first place, right? Now, while this statement may have some truthRead More
Instagram – the one platform on social media you do not want to be without. It is actually more influential than people may think, as it remains the number one place where people can share and know new experiences, places, and products. Why Instagram? Setting itself among the top growingRead More
Can your small business benefit from Instagram marketing? Yes, it can say experts in the field. Small businesses can make use of this useful mobile application like Facebook and Twitter. They can upload pictures and photos when they are on the move. They can apply different filters to these imagesRead More
Creating quality content for your website on a constant basis can be tiresome. After all, your audiences and their expectations shift just like popular trends on the internet. Trends in content creation change with new technologies, niche topics as well as online tools that help shape that content. SEO hasRead More
Business listings should be an integral part of your online presence. They are a great tool for providing important information about your business to local searchers. They help you to maintain a consistency across search engines, web directories and other mobile and desktop applications. This is important if you wantRead More
The popularity of digital marketing has exploded over the last few years and the benefits associated with guest blogging are well-known. Currently, most marketers perceive producing quality content as their most important link building method. Unfortunately, with countless marketers looking for great guest blogging opportunities, the competition is increasingly becomingRead More
How can we engage your business? This is the biggest question every proprietor should answer because companies are getting more interactive. So, if your answer is “a phone call will be fine” you are in big trouble. Almost all businesses are on social media platforms with the most prominent ones havingRead More
