5 Must-have Marketing Channels to Plan Before Starting a New E-commerce Business

Let’s explore these 5 marketing channels that should be considered before you start a new e-commerce business: social media marketing, a website, email marketing, work with influencers, and other partnerships.

Founding a new e-commerce business may be a challenging and effort-consuming task. How do you build a customer base? What can you do to continuously and successfully reach out to them? How do you establish an online reputation?

It is time to take a deep breath and set things straight. All of these questions can be narrowed down to only one, which is how to develop and pursue your business marketing plan.

In this article, we are going to explore 5 marketing channels that you should consider investing in before starting a new e-commerce business.

#1 Email marketing

Email campaigns have been estimated as a straightforward and effective way to target customers. The reason for this lies in the fact that such a technique allows you to contact your clients directly.

Another benefit of email marketing is its cost-efficiency. In case you decide to entrust someone else to develop the design and organize the schedule of the campaign, the costs for these kinds of services are mostly budget-friendly.

Apart from that, setting up an email marketing campaign enables you to monitor the engagement rate, compile statistics, and forward the information for an in-depth analysis.

  • An email signature that drives sales

Authentic email signatures are an integral part of any brand’s identity that boosts the effectiveness of email communication.

The benefits of a professional and appropriate email signature include a higher response rate and increased traffic on your website.

Moreover, they can generate new leads, increase the number of subscribers or followers, and, consequently, continuously drive your sales.

You can also use the email signature generator to develop an authentic signature that will help you increase your visibility. Take a look at some of the email signature examples that might give a boost to your email marketing campaign.

#2 Website

You might want to include expanding and enhancing your website in your business forecast. Developing strategic techniques aimed at increasing relevant traffic should be the focal point.

  • Content marketing

Content marketing is a surefire way to keep your customers engaged and increase the credibility. This method requires producing various kinds of contextual content, including blogs, explainer videos, infographics, guides, which also enables you to attract and reach your target audience.

For example, if you produce face moisturizers, your customers may be interested in skin health, different kinds of skincare routine, or the benefits of special ingredients of your products.

  • E-commerce Search Engine Optimization

It is imperative to improve your e-commerce business rankings in popular search engines like Google or Bing since a fair share of customers come from organic search.

The visitors would be more likely to find your website and buy something if they stumble across it among the top search results. How do you make that happen? You need to ensure that your site is optimized for related short terms.

The key trick with SEO is that search engines are always evolving, and you have to be aware of the latest trends of the algorithms to remain competitive and obtain a top-ranking position.

#3 Social media marketing

Social media has proved to be more than just a space for personal photos and experience exchange. For e-commerce business owners, it’s a way to transform their subscribers or followers into customers and broaden the client base.

Platforms like Facebook, Instagram, or Twitter obtain a colossal reach and the sheer volume of traffic, which might boost sales. Social media marketing is a mighty tool, which implies that it’s essential to implement it wisely.

Just like your business, every social media has its target audience. It is no secret that particular social networks are beloved by specific groups of people, which is pivotal for a successful marketing campaign.

It is always a good idea to monitor the trends and algorithms of social networks that you plan on targeting. You would get valuable insights on whether your target audiences overlap, learn more about their interests, and then adjust the tone of your promotional posts accordingly.

#4 Work with influencers

Social media is a powerful platform not only for those who sell and advertise their products but for those who speak their minds to millions of others. The online world abounds with bloggers and influencers, many of which may be interested in the products or services that your e-commerce provides.

Without a doubt, a long-term relationship with an influencer yields the increased awareness and strong recognition of your e-commerce business. However, none of this would work if not planned thoroughly.

First, you might want to conduct meticulous research on influencers’ reputation and the type of content they produce. It would be advisable to make sure that there are no disparities between your values and that your brand’s key ideas resonate with the influencer’s social activity.

Next, you should think about the target audience of a blogger or an influencer. Would your products or services be appealing to them? Would the advertising be beneficial? Is it worth the investment?

Once again, planning, analyzing, and researching are always the key.

#5 Building of partnerships

The world of e-commerce is brimming with business peers, becoming fiercely and increasingly competitive. One of the ways to stay on top is to team up with other brands.

A strategic and synergistic partnership is a foolproof way to increase your credibility. Alliances with significant third parties enable your e-commerce business to expand and develop more efficiently.

Reciprocal interest is what drives such a business relationship. Building a partnership allows you to acquire a competitive advantage by obtaining information on your partner’s resources and technology.

The only way to profit from a partnership is to ensure that both sides are equally engaged in the process. For example, both of them are advertising the partner’s product on social media, increasing the awareness of their collaboration through email newsletters, etc.

Building successful partnerships yield long-term results. Collaborations offer mutual promotion and increased recognition due to the exposure of your e-commerce business to your partner’s audiences.


Establishing a new e-commerce business may be challenging, formidable, and even frustrating.

However, if you invest in the channels mentioned in this article and create a clear plan, pursuing your business career might become less cumbersome.

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