The Seven Search Engine Optimisation Secrets Only a Handful of People Know

seoWhether you are building a site for a school, law firm, eCommerce or any other possible option, you need people to be able to find you – and find you easily. You need to rank top in the search engine results to improve the chances of somebody visiting your site. This is where SEO comes into play. It is unfortunate that only a handful of people can understand the importance of SEO.

Today I want you to be among the few people who understand the power of search engine optimization by showing you seven SEO secrets that not many people know.

After reading these secrets, you will be able to promote your site and expand your standings in the search. Here are the tricks:

1. Good headlines

For you as a marketer, a headline that chases people away from your site is the time bomb waiting to blow off your online dream. Good headlines are like oxygen for any site since 80% of visitors read the headlines and only 20% read the content.

A good headline has a number words plus an adjective plus keyword plus a promise. Experiment with different formulas to find out which works for you.

2. On-site SEO

Many people concentrate only on the main picture. Be different from them and optimize all of the little SEO details. Make sure that you use your address, name, and phone number throughout your website. You may want to include your city, town name, and state in the content, meta description, and title tags.

The website platform you choose should use the schema local markup. This makes it easy for the search engines to identify you and your brand.

3. Optimize your website for mobile

Many people are using their mobile phones to access the internet. If your site is not optimized for mobile devices, you will be left out, as many people will not be in a position to access it on their phones or tablets properly.

4. The difference between local SEO and national SEO

The elements that apply to both national and local SEO include on-page factors, indexing, listing optimization, social, great content, and backlinks. The local SEO has an additional element such as name, address and phone number. Learn here how to add it in your website.

5. Awesome, even more awesome content

Great content is like a magnet that attracts readers. Develop content that educates, informs, and engages consumers who visit your site. Any person browsing for information on the internet expects value-added experiences. Give them exactly that.

6. Understand consumer intent via keyword search

Many people overlook the importance of keyword search. The right keywords bring that right consumers to your site via search. It acts as a filter, selecting only the group that you care for and eliminating those who will never be your consumers.

7. Be the red horse among black horses

Finally, be unique. Give what your competitors are not giving the willing consumers and you will stand amongst the multitude.

Contributed by http://www.shoutagency.com.au/

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