What is scalability, in terms of entrepreneurship? Basically, it is an approach that offers contingency plans for growth, in case the business starts attracting newer customers— overnight. Imagine a scenario where a small business gains traction and the supplies aren’t enough to satiate a larger queue of customers. Not justRead More
When it comes to the social media landscape and marketing endeavors, Micro-influencer is the new buzzword. Be it Instagram or even Facebook, marketers are currently recognizing the rise of micro-influencers who started off with smaller followings and have now grown beyond expectations. While studies are actually confirming this popular trend,Read More
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