Articles by: Michael Overton

Top 20 Principles of Effective Storytelling in Copywriting

Top 20 Principles of Effective Storytelling in Copywriting

June 3, 2023 at 2:13 am0 comments

In today’s world of content saturation, one skill that stands out in helping brands reach out to their audiences is effective storytelling through copywriting. Most successful brands have already harnessed the power of storytelling to evoke emotions, convey messages, and persuade consumers into taking action. In this article, we willRead More

Four Ways to Test Your Financial Fitness

Four Ways to Test Your Financial Fitness

August 15, 2016 at 4:03 am0 comments

Whether it’s a great education for your children, or a stress-free retirement a little further down the line, we all have life goals which need to be paid for. Think of these financial goals as hurdles. As with any hurdler, you must get a great run between jumps. The sprintRead More