Top 10 Tips for Structuring URLs

The structure of a URL may not be significant to a layman, but for a marketer and business owner, it is a complete representation of a business, organization or an institute. The website owners want the users to easily remember their web address that’s why they are in the quest of simplifying the URLs. For the same reason, they think about a user-friendly and search engine optimized URL structure for their website. This info-graphics contain some of the useful tips that can help you in adding value and meaning to the URLs of your website.

Enhance Human Readability

You can make the URLs human readable by replacing the unappealing IDs, number, and codes with meaningful words. Customers are more likely to scan a link quickly through the text, but they may simply neglect to go through the complete URL for the confusing characters and codes used instead of the actual words. To make a phrase or sentence more readable in a URL, you can use word separators like hyphens or underscores.

Make the URLs Easy to Remember

Online buyers are likely to return back to a store if they remember its name. You can have return clients and a continuous flow of incoming by making the URLs easy to remember. You can do so by adding business name and the primary keywords in the link structure. The Customers may search for your business name or product, that’s why the search query must be included in your web address. Furthermore, representing product categories in the URL with the help of folders may also help customers easily remember a URL.

Gain Users Trust

Customers no longer trust a URL that looks different than the title itself. The search engine results and social networks display a complete URL with its title and description, and there must be conformity between all of them. A link structure and unmatched title of a web page is ambiguous, and may not sense trustworthy to the end consumer.

Optimizing for Better Rankings

The significant reason of improving the URL structure is pursuing quick indexing and higher search engine rankings. The above points are also part of optimizing the URLs for better search engine exposure, whereas to enhance it further, you can use canonical tags for removing multiple links directing to common content.

It is also suggested not to use the stop words in the URL regardless of its use in the title because it creates hurdles for the search robots in scanning a link. Redirection can also be configured for linking URLs to alternate pages so that the customer or crawlers never gets a ‘Page Not Found’ error. You can also set a redirection from www to a non-www version of your website so that both the URLs are considered one and given a higher rank rather than divided it into two.

A few of the valuable tips are defined above that may help you in improving user experience and making the URLs search engine friendly. To help you further enhance link structures, the tips along with its practical implications are highlighted below in the infographic. You can refer to it for a quick reference to an ideal URL structure.

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