5 Trends in Digital Marketing Every Small Business Needs to Follow

So, you have come up with a great business idea, and you are ready to put the wheels in motion. The first thing you need to do is create your website and put your name out there, but after that, you will get to the part that is not that easy. You have to choose which marketing techniques you need to use so that you will receive traffic on your shiny new website.

Digital marketing is rapidly changing, and with new technologies popping up every day, it has become harder to stay up to date on all the latest trends what will bring your business that online traffic it needs. But do not worry, we have some good news, because we have done the research for you. So, read one to find out what are the most important digital marketing trends for your small business.

Mobile Marketing

This type of marketing stopped being an option a long time ago, and it has become so ingrained in marketing, that Google will penalize websites that are not created with different mobile screens in mind. We don’t believe that we even have to say it, but we will; it is essential to optimize the mobile version of your website.

Social Networks

When someone says social networks, you probably first think of Twitter and Facebook, and while these giants may be the leaders, there are other important social networks that you also need to be aware of.

While it is important to be active on Twitter and Facebook, it is also crucial not to discredit the importance of being present on professional platforms like Instagram, LinkedIn and Snapchat. Social networks do not work with a one-size-fits-all principle because, like any other marketing solution, you need to put in some effort to figure out which social networks would be best for your business when looking at it in the long run.

Content Marketing and Focus on Video

Content marketing represents of a set of techniques that can attract the attention of users for the service or product, without using paid digital advertising channels. So, by sharing entertaining content, information or advice, you can generate organic interest with your prospective customers.

The results of successful content marketing will be clearly visible. The popularity of your blog will grow, social media marketing will be rapidly expanding and email marketing will gain its ground. Every major player is working on producing new content and you need to get into this game.

Try to focus on video content, because this is currently one of the most successful avenues for content marketing. So, think Facebook, YouTube and Periscope, if you want to make a difference.

Generation Z, the Future of Any Business


This is where we simply have to mention Snapchat, which is an app notoriously used by generation Z, a tech savvy group born in the late 90’s. They were practically born with a smartphone in their hands and are considered to be an important part of the corporate world.

So, if you are a young and fresh brand that is creative and innovative, looking to find a way to fit your service or product into this crowd, it is crucial to adapt a digital marketing strategy that will match their habits and expectations. But be careful, everything has to be direct, fast and preferably interactive, because it is not enough to function based on what happened yesterday; you need to start predicting what will happen next.

Email Marketing Customization and Automation

This is undeniably one of the most effective tools in digital marketing. We are all flooded every day with emails in our inboxes, so if you want to move ahead; you need to find a way to send personalized and creative emails. Automation is also important, because sending them out whenever possible is important if you want to remain relevant.

These are the most important trends in digital marketing you need to take advantage of. So, implement them all with your fresh new website, and together with a brandable domain, we are sure that you will be able to attract audiences to your website and turn them into customers.

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