Campaign and pleasure: how new businesses can give their promotional efforts a great start

As a new business, getting your products noticed in a competitive market can be difficult. You don’t want to appear spam, but you also want to make sure your products get in front of the right people. Let us look at some of the ways new businesses can give their promotional efforts a great start.

Out of Home (OOH) Advertising

Out of home marketing is a great way for businesses to get their products in front of people. They are advertising boards that are displayed at bus stops and in shopping centres, so many people will see them every day.

Companies such as Clear Start will have a lot of resources and advice for companies who are starting this type of campaign for the first time.

More modern advertising displays can even show your ads at times when they will be the most relevant to the customers, such as if it’s raining or at certain times of the day.

Introductory Offers

Most shoppers love a bargain, so you can often pique someone’s interest by giving away introductory offers for your products. If you make them a limited time or number, then this creates a sense of urgency that will make people take advantage sooner.

Introductory offers can be shown on your social media channels, on your website, or handed out in the city centres. Any or all of these ways will get people to try your product, and potentially return for other products.

Exclusive Previews

If you have already started to develop a loyal following, then you should make them aware of your new products before anyone else. This can be achieved by offering an exclusive preview or sample that only loyal customers will receive.

Your loyal customers will be those that have usually joined your email list, so you can easily send them a newsletter talking about your new products and offering them a sneak peek before anyone else.

This will generate an interest in the product, plus, your loyal customers will spread the word for you. This word of mouth can be more effective than an advertising campaign.

Use Social Media

There are a couple of ways that you can use social media to your advantage. Firstly, you can run a campaign on your social media page that will preview and generate interest from those who are following you.

Another way is to pay for advertising on the social media platform. This will place the ad in front of those that meet the demographic you are targeting. Both of these ways will generate interest in your products, though paid ads may reach more people if you have a small following at the time.

Final Thoughts

Releasing a new product can be a daunting task, especially for a new company. However, if you use the right tools and opportunities available to you, then you can generate the interest that will get your products noticed. Once an interest is created around your products and brand, it will be easier to get your products in front of people.

And there you have it – all the basics new businesses need to get their promotional efforts off to a great start.

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