Computer Graphics, Business, Cutter Seminar Boston 2007, Flashforward Booklist, User Interface and Design
Imagination Challenge
Author:
Manu, Alexander/ Dunne, David/ Matthews, Chris
Isbn 13:
9780321413659
ISBN: 0321413652
Pub Date:
Dec 4, 2006
Publisher:
Pearson Education
Shipping Weight: 0.95 pounds
Status:
Ships 1-5 days rush ship avail
Quantum Price: $31.49
Quantity in Basket: None
Arthur C. Clark, author of 2001: A Space Odyssey, once suggested that the people who invent technologies rarely understand their full potential. For that, another set of eyes is needed–one that can recognize and identify a world of possibilities within something brand new. This book is all about getting that set of eyes–what it takes to begin to look at disruptive change creatively, and leap on the opportunities it affords. Author Alexander Manu offers a wealth of advice–tactical, practical, and theoretical–on how to recognize the implications of the constant barrage of innovation that exists today. Along the way, he shows you how to unlearn the thought processes crippling your imaginations and offers strategies for triggering and encouraging imagination. Throughout, the importance of play is stressed as a means of unlocking creative potential. Real-world scenarios from companies like Google and RedHat and conversations with the likes of Dave Pollard and Mitchel Resnick give real-life resonance to the theories the author espouses.
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