Business, Cutter Seminar Boston 2007
Artful Making
What Managers Need to Know About How Artists Work
Author:
Austin, Robert/ Devin, Lee
Isbn 13:
9780130086952
ISBN: 0130086959
Pub Date:
May 1, 2003
Publisher:
Prentice Hall
Shipping Weight: 1.50 pounds
Status:
Ships 1-5 days rush ship avail
Quantum Price: $17.47
Quantity in Basket: None
As the world economy has moved increasingly from a manufacturing-based to a knowledge-based economy, the need for companies and employees to be innovative and agile becomes more and more critical. This book looks at how companies and employees can engineer ingenuity and innovation, how to manufacture, in a sense, the next great idea. Based on the research of Harvard Business School professor, Robert Austin, and the insight of Theater Director, Lee Devin, the book looks at how, through the metaphor of theater production, knowledge workers can achieve innovation on cue. Innovative companies and products win in today's economy, the companies that can generate innovation more often will win more often. This book will show companies how.
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