Graphics for Engineering
Advertising by Design
Creating Visual Communications with Graphic Impact
Author:
Landa, Robin
Isbn 13:
9780471428978
ISBN: 0471428973
Pub Date:
May 1, 2004
Publisher:
Wiley
Shipping Weight: 1.78 pounds
Status:
Ships 1-5 days rush ship avail
Quantum Price: $45.00
Quantity in Basket: None
Written specifically for designers rather than marketing professionals, this highly visual book provides a detailed, illustrated behind-the-scenes view of the development process of advertising design. Full-color, recognizable images support coverage of every facet of advertising design, including promotional design, experience design (web design), branding, copywriting, and idea generation, as well as information on careers in advertising design.
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