Graphics for Engineering
Design for Communication
Conceptual Graphic Design Basics
Author:
Resnick, Elizabeth
Isbn 13:
9780471418290
ISBN: 0471418293
Pub Date:
May 1, 2003
Publisher:
Wiley
Shipping Weight: 1.23 pounds
Status:
Ships 1-5 days rush ship avail
Quantum Price: $45.00
Quantity in Basket: None
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: *The elements and principles of design *Typography as image *Creative word play *Word and image *Grid and visual hierarchy *Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
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