Internet - General Books, ASP and PHP, nl407, PHP Books, Wiley New Releases
Professional Search Engine Optimization with PHP
A Developer's Guide to SEO
Author:
Darie, Cristian; Jaimie Sirovich
Isbn 13:
9780470100929
ISBN: 0470100923
Pub Date:
Apr 16, 2007
Publisher:
Wiley
Shipping Weight: 1.20 pounds
Status:
In stock ships within 1 day
Quantum Price: $27.99
Quantity in Basket: None
This unique book shows how to harness fundamental changes in Web site design and search engine theory as well as the newest search engine and Web site technology to assure that sites are high profile from inception to execution. Provides developers with practical tips and strategies that can be built into the underlying architecture of Web sites in order to avoid pitfalls and achieve the highest possible search engine ranking. Reviews various design components (CSS and HTML), technical aspects (URLs, status codes, and data structure), and even social variables (IP cloaking and spam) to guarantee that all facets of the site are search engine optimized. Topics discussed include URLs, status codes, duplicate content problems, HTML/CSS issues, syndicated content, accelerated indexing, spam penalties, and IP cloaking.
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