Techniques and Inspiration, Marketing, Jolt Awards, User Interface 12 List
Ambient Findability
Author:
Morville, Peter
Isbn 13:
9780596007652
ISBN: 0596007655
Pub Date:
Oct 1, 2005
Publisher:
OReilly and Associates
Shipping Weight: 0.75 pounds
Status:
In stock ships within 1 day
Quantum Price: $18.87
Quantity in Basket: None
We discovered this book at the User Interface 10 Conference where author Peter Morville spoke. The book was a best seller there and at User Experience in Boston and the Gilbane Conference on Content Management. What impressed us was that a few people who had read the book themselves were so enthusiastic about it; that they literally led people over to our table and told them it was a book they really should read. This concise gem was clearly a labor of love, with four color illustrations, literate, and lively. Jakob Nielsen comments on the back of the book that Ambient Findability puts SEM (search engine marketing) into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain.
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