Marketing
Invisible Touch
The Four Keys to Modern Marketing
Author:
Beckwith, Harry
Isbn 13:
9780446524179
ISBN: 0446524174
Pub Date:
Mar 1, 2000
Publisher:
ORDER FROM LITTL0
Shipping Weight: 1.00 pounds
Status:
Available to order Call Rushes
Quantum Price: $15.37
Quantity in Basket: None
Services businesses sell something that can not be seen or heard. They offer an experience - and to make that experience truly exceptional you must find out how to satisfy them. This book provides a treasury of quick, practical and entaining strategies. It will open your eyes to this crucial branch of marketing with four key concepts: price, brand, packaging, and relationships. Based on the author's extensive business experience, this book delivers its wisdom with unfogettable and often surprising examples.
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