quantum

Author: Beckwith, Harry
Isbn 13: 9780446520942
ISBN: 0446520942
Pub Date: Mar 1, 1997
Publisher: Ingram Books
Shipping Weight: 0.72 pounds
Status: Ships 2-7 days rush ship avail

List Price: $22.95
Quantum Price: $16.07


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This book offers insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies--few are more than a page long-- this book will open your eyes to new ideas in this crucial branch of marketing, including: why focus groups, value- price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects-- and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; and dozens of proven yet consistently overlooked ideas for research, presentations, publicity, advertising, and client retention.
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