Business
Magic Numbers for Consumer Marketing
Key Measures to Evaluate Marketing Success
Author:
Davis, John
Isbn 13:
9780470821626
ISBN: 0470821620
Pub Date:
Sep 13, 2005
Publisher:
Wiley
Shipping Weight: 1.77 pounds
Status:
Ships 1-5 days rush ship avail
Quantum Price: $18.87
Quantity in Basket: None
This book is needed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Magic Numbers for Marketing specifically describes key marketing measures commonly used in business. This book will also define the measures, provide an example or illustration and describe the risks associated with relying too much on these formulas to the exclusion of other business inputs.
view
more info, including table of contents
(opens in pop-up window)
