Accounting
Intangible Assets and Value Creation
Author:
Daum, Juergen H.
Isbn 13:
9780470845127
ISBN: 0470845120
Pub Date:
Dec 1, 2002
Publisher:
Wiley
Shipping Weight: 1.88 pounds
Status:
ON DEMAND PRINT
Quantum Price: $90.00
Quantity in Basket: None
Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include customer and business partner relationships, brands, ideas, and business processes, as well as an enterprise's culture, intellectual capital and innovation power. And new production factors require new enterprise management instruments. Which tools do executives and managers need today? How will companies be managed successfully to create sustainable value in the new era of 'intellectual capitalism'? This book provides the answers. 'Just as the economy has moved from tangible to intangible, reporting on the economy will move from the tangible to the intangible. That's the migration from financial reporting to Balanced Scorecard reporting' (taken from the interview in the book) David P. Norton, co-author of the Balanced Scorecard 'Any company which just looks on financials and has a historic and short-term perspective, won't last long.' (taken form the interview in the book) Leif Edvinsson, thought leader an pioneer in intellectual capital management, former director intellectual capital at Skandia in Sweden 'Business success of enterprises from all industries is based increasingly on their capability to innovate and to create sustaining relationships with business partners and customers. Through investments in these areas they create intangible assets which represent, beside their human capital, the core of their corporate value.' (approved by Henning Kagermann) Prof. Dr. Henning Kagermann, Co-CEO SAP AG
view
more info, including table of contents
(opens in pop-up window)
