Accounting
Marketing Your Event Planning Business
A Creative Approach to Gaining the Competitive Edge
Author:
Allen, Judy
Isbn 13:
9780470833872
ISBN: 0470833874
Pub Date:
Jun 11, 2004
Publisher:
Wiley
Shipping Weight: 1.11 pounds
Status:
Ships 1-5 days rush ship avail
Quantum Price: $22.02
Quantity in Basket: None
Marketing Your Event Planning Business shows event management companies and event management professionals how to set themselves apart from the crowd, pursue new markets, and solicit new sales. It shows event management professionals how to diversify their client base, develop niche markets and areas of expertise, define and customize customer service, develop a back-up plan to use during market downturns, and much more.
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