It’s a fact that almost every business is using digital platforms to enhance their online presence and to connect with their potential customers. But, in reality, most of them are doing it wrong. They think that it’s just updating their profile pages, and it’s done. You’re off the beam, then!
The use of social media for business marketing is a quite tricky job to do. Here are some of the common blunders that 99 percent of the entrepreneurs do and the possible solution to avoid them.
Making it All About You
As a social media expert, I know what entrepreneurs/marketers are doing in the online world. The biggest mistake they do is to over-exaggerate the brand more often. Digital marketing is not about impressions; it’s about relationships that you build with your customers.
No doubt, as an entrepreneur, your brand might be your priority, but always remember that people use social media to engage with the friends. So, approach them as a friend, not a marketer.
Build up your brand image and use social media as a platform to interact with your customers. Don’t forget to share things that your customers find interesting. You can also initiate a question-answer session to spruce up discussions.
Focusing on Number of Likes and Followers
Another common blunder that most of the marketers do is just to concentrate on the number of followers and likes they have on their profile pages. Let’s just take an example; a brand with more than 10,000 likes who don’t share, reply, or re-tweet stuff OR a brand with 1000 likes who do; which is better? No doubt, your profile looks good with a lot of likes and followers, but it’s not useful in the long run. You don’t need the spammy fans who don’t want to interact.
Never focus on the number of followers or likes as it’s not the only objective you have. It just makes sense when it comes to your digital goals such as traffic, engagement or conversions. Or else, it’s enough to focus on a limited number of followers or customers who take an interest in your brand and like to interact with you.
Unaware of Your Target Audience
Are you facing similar problems such as sharing interesting content on social media, but it doesn’t attract customers? It seems like you’re totally clueless about your target audience. At the outset, it’s essential to define your target customers/audience and take the time to know their needs before interacting them. To get benefited from the social media, you must completely understand your potential customer first. Targeting the right audience helps you grow your business in a beautiful way.
Not Using the Right Channel
One more major mistake that most of the marketers do is not choosing the right channel to approach customers. For instance, Facebook might not be your channel to contact clients who are looking chest freezers let’s say. However, if you’re selling something to fashion conscious Millennials or teens then, you can’t afford to miss Instagram. Don’t forget to do some research before jumping into the pond of channels to interact customers. Choosing the right channel is the key to success.
Not Measuring Results
No measuring result is another common blunder that marketers do nowadays. So, you think where to start? First of all, you need to have a look back on your goals and objectives. Do you want web traffic or leads or want social media engagement? What you measure and how you measure it depends on these aims. Moreover, you can use some tool to measure up your performance on social media.
Not Including Images
When it comes to market your business online, images play a significant role. Moreover, it has been proved by several studies that human brain process images are quicker than the text. According to the statistics, posts shared without images won’t be able to get more views than the ones with pictures.
It has been proved that the tweets with images get 88% more favorites, 19% more clicks, and 155% more retweets. So, what’s bad about adding an image to your post while sharing it on the social media?
The rule for success is to stay consistent when it comes to social media. If you don’t have time to post stuff daily, try to use tools such as Buffer or Hootsuite. With the help of these tools, you can schedule posts for the entire week.
On the other hand, the frequency of posts varies from industry to industry. So, it would be a good idea to get an expert advice before the start. Afterward, you can change the frequency by the response you’ll get. Just keep it in mind that you have to stay active on social media channels to get reminded by the customers.
Hashtags play a vital role if you want your message in catching the right wave. But you have to figure out in advance that which hashtags are in trend and which are relevant to your brand or post. Never use more hashtags than words.
Find relevant hashtags with a little research and approach the specific audience for more engagement. Trending hashtags will also be helpful to cater larger audiences, but they should be positively relevant to your post or brand.
Forgot to Proofread Before Posting
Although that’s a small part, it might destroy your brand reputation. Always recheck the content you’ve written before posting. Grammar mistakes, spelling errors portrays your nonchalant attitude and negatively affect your business credibility.
Contributed by http://www.koolmaxgroup.com/